Most businesses miss 20–35% of inbound calls and never see the true cost — which includes not just the lost job, but the lost customer lifetime. Select your industry to see your real numbers.
Miss rate benchmarks are drawn from industry studies and CallSorted's own analysis across 1.2M calls handled on platform. They represent typical service businesses, not worst-case scenarios.
LTV figures are calculated as average transaction value × average annual visit/job frequency × average customer retention in years. Retention data sourced from industry bodies and peer-reviewed studies for each vertical.
CAC figures represent typical customer acquisition costs including digital advertising, referral, and marketing overhead for Australian service businesses (2024–2025 benchmarks).
Booking conversion rate is the proportion of answered enquiry calls that result in a booking or job. This varies significantly — a higher rate means more of your recovered calls turn into revenue. 72% is the average CallSorted customer outcome.