A termite inspection call has an average immediate value of $180–$320 for the inspection. But the real value is downstream: 38% of inspections find termite activity, leading to treatment jobs averaging $3,200–$8,500. The inspection is a funnel entry point worth $1,800–$4,000 in expected value per call when lifetime revenue is factored in. Missing termite inspection calls is far more expensive than the inspection fee suggests.
Termite inspection calls look like $250 jobs on the surface. But the $250 inspection converts to a $4,800 treatment job in 38% of cases — and that treatment job leads to a baiting system installation, an annual inspection program, and potentially years of follow-on work. The termite inspection call is the top of a revenue funnel worth thousands of dollars.
When termite calls come in
Termite inspection calls peak in two windows: spring (September–November) when termite activity increases and homeowners start noticing signs, and pre-property-settlement (year-round) when buyers commission pre-purchase pest inspections. Both call types have similar inspection fees but different downstream profiles: active infestation inspections are more likely to convert to treatment; pre-purchase inspections may convert if the property proceeds with the sale.
Frequently asked questions
How does AI handle pre-purchase pest inspection calls, which often have tight settlement timeframes?
Pre-purchase inspections have specific urgency requirements — buyers typically need the inspection completed within 5–10 days of the building report. CallSorted's termite inspection intake captures: property address, settlement date, contact details of buyer and conveyancer (for report delivery), and preferred inspection timing. The AI checks your calendar for availability and books directly, generating a confirmation with inspection details. For tight timelines, the AI flags the booking as priority for scheduling confirmation.
Should termite inspection businesses handle real estate agent referrals differently from homeowner direct calls?
Yes. Real estate agents referring pre-purchase inspections are professional referral sources — they refer multiple inspections per month and should be handled as accounts, not individual callers. CallSorted can be configured to recognise agent phone numbers and route these calls to your commercial account line, capturing not just the individual inspection but the ongoing referral relationship. Regular agents can receive preferred pricing or priority scheduling, configured in your account settings.
What's the best follow-up approach for inspections that find no current activity but are high-risk?
Properties in high-risk zones (older suburbs, post suburbs, properties with conducive conditions like garden beds against the house) that are currently termite-free represent a future inspection and potentially a prevention sale. CallSorted's post-inspection follow-up workflow sends an automated check-in call 12 months after the initial inspection: "It's been 12 months since your termite inspection — we recommend an annual inspection to maintain protection. Can we book you in?" This converts single-inspection customers into annual inspection accounts.
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